Resonant: Modernising a Legacy Brand

Resonant is a respected Palmerston North-based consultancy with over 450 years of combined experience, known for delivering impactful projects and fostering strong local relationships. They wanted to modernise their brand to reflect their expertise while maintaining their established identity.

When Resonant approached us, they were ready for a refresh—but not a full overhaul. Keeping their existing logo intact, we refined and modernised their brand by creating a comprehensive set of professional branding guidelines. This included introducing streamlined logo subdivisions, modern typography, bespoke service icons, and dynamic patterns, along with updated collateral to unify their visual identity.

With Resonant’s revitalised brand in place, we designed and developed a new website that reflects their updated identity, combining functionality with aesthetic appeal. To further enhance their presence, we conducted a photoshoot to showcase one of their major projects, bringing their work to life with professional imagery.

The result? A cohesive, modernised brand and digital presence that captures Resonant's legacy while positioning them for future growth.